Data Driven Design
Articles
- The surprising power of online experiments:
- Optimization done right
- Online controlled experiments
- Sample size calculator
- A/B testing pitfalls:
- Trustworthy Online Controlled Experiments: Five Puzzling Outcomes Explained
Free resource collections
- ConversionXL free courses
- ConversionXL case studies
- Microsoft experimentation platform
- Optimizely Academy
- Google Tag manager resources at